Electronic Arts is taking a “long-term view” of the Battlefield franchise and “rethinking the development process” following the disappointing launch of Battlefield 2042 last year.
EA CEO Andrew Wilson said during the company’s latest earnings briefing that Battlefield is one of the best franchises in the video game industry, “created by one of the great teams [DICE] in our industry.” While Battlefield 2042 might not have lived up to the hype, Wilson said the series remains a “really important” component of EA’s portfolio as a whole, and that will be true for “many, many years.” years to come.”
Wilson said that the current leadership team on the Battlefield series, including Vince Zampella and Marcus Lehto, are taking the path of “rethinking the development process from the ground up” for Battlefield. Wilson said that the goal of future Battlefield development will be “to get to the fun as quickly as possible.” As previously announced, Zampella is now running the Battlefield franchise overall, while Lehto, who designed Master Chief and co-created the Halo franchise, is leading a new Seattle studio working on a Battlefield project. EA is trying to create a “connected universe” of Battlefield.
As for Battlefield 2042 specifically, Wilson said the DICE team is currently focused on quality of life updates and “getting the core game right,” and this effort continues. While the studio believes the core of Battlefield 2042 is in a good place, Wilson said that fans can expect to see EA “invest and grow” Battlefield 2042 beyond where it is today.
DICE has plans to support Battlefield 2042 with multiple live service updates that will introduce new maps and characters, among other things. There have also been reports that EA might consider making at least part of Battlefield 2042 free to help reinvigorate the player base.
Beyond that, a new free-to-play Battlefield game could be coming in the future, but nothing is confirmed at this stage.
While that has yet to be confirmed, EA plans to grow the Battlefield series with a free-to-play mobile game that is currently available through a limited regional beta test. Wilson said that EA will ramp up testing for this game in late May, and pending that process, the game could launch globally in late 2022 or early 2023. “Having played the game, I can tell you that I think we’re excited for the game.” potential,” Wilson said.
Although Battlefield 2042 didn’t sell as well as EA wanted, the period during which the game was released, EA’s Q3 2021, was the most successful in the company’s 40-year history. The Battlefield series accounts for about 10% of EA’s total revenue.
Battlefield 2042 struggled in part because it was developed during COVID, Wilson said, mentioning that some of the design choices in the game didn’t resonate with players.
Back in March, it was reported that DICE had started work on the next mainline Battlefield game, though this title has yet to be officially announced.
GameSpot may earn a commission from retail offers.