While last week was arguably the worst week for crypto asset performance in a long time, it doesn’t seem to hold eFounders back. Software-as-a-service startup studio announces that it is launching a new sub-studio called 3founders.
As the name suggests, 3founders focuses on ‘web3’ startups such as blockchain-related projects, NFT-enabled startups, and crypto-friendly businesses. With this move, the eFounders team is betting that web3 is not just a fad or buzzword. This is not the first time eFounders has created a separate sub-study. Last year, eFounders also launched Logic Founders, a fintech-focused studio led by Camille Tyan.
This is also not the first time that eFounders has launched a crypto startup. The studio has created a crypto wallet for SMEs, which later became Multis.
If you’re not familiar with eFounders, the startup studio pitches ideas for new startups, teams up with two co-founders, and helps with the product-to-market fit phase in exchange for a stake in the startup.
Some portfolio companies include Aircall, Spendesk, and Front. Overall, eFounders has launched 33 companies. They generate $170 million in annual recurring revenue and employ 2,000 people when you combine them all.
As for 3founders, the sub-studio will soon have its own team and its own pipeline of startups. But for now, there is not much to see. eFounders co-founder Thibaud Elziere will be interim director of the studio and Salesmachine co-founder Florent Quinti will be 3founders’ first employee.
The first 3founders startup will be Cohort. Co-founded by CEO Séraphie de Tracy and CTO Nathan Barraillé, this new company will enable brands and organizations to offer NFT to the most loyal members of their community.
With these tokens, customers will be able to access exclusive experiences. It reminds me of what OurSong or Royal have been trying to do with music artists.
“We are currently working on several web3 ideas and our goal is to launch more startups quickly,” Florent Quinti said in a statement. “We look to reinvent CRM in a native web3 world and are also exploring developer tools that allow web2 companies to integrate web3 experiences into their products without compromising the user experience.”
In other words, we’ll be keeping an eye on 3founders projects, as it will be interesting to see if 3founders can build a track record that resembles the eFounders track record.