GTA+ is off to a great start, says Take-Two

Take-Two Interactive launched GTA+, an optional paid subscription service for GTA Online, in March 2022 and Take-Two has apparently been very pleased with its performance thus far. On the Q4 2022 earnings call (fiscal period ending March 31) transcribed by Seeking Alpha, CEO Strauss Zelnick said the company is “thrilled” with the number of players that have signed up for GTA+.

“We’re thrilled with the way it’s been implemented so far. We’re thrilled with the conversion rate,” Zelnick said. “And it’s clear that consumers really like the opportunity to interact with GTA Online and appreciate… what we offer through a subscription.”