Honda teases the upcoming Prologue, its first electric SUV to be sold in the US

Honda released a teaser image of the upcoming 2024 Prologue electric SUV, the company’s first battery electric vehicle to be sold in the US. The company also touted its hybrid vehicles as a way to address questions that it has been slow to implement. an EV strategy compared to its rivals.

The Prologue will be the first of two vehicles that Honda is jointly developing with General Motors, using the American automaker’s Ultium battery packs. The other vehicle will carry the Acura nameplate and will also be co-developed with GM, but the company hasn’t disclosed any new information about it at this time. The Prologue, which goes on sale in 2024, also marks the start of a wave of 30 hybrid, battery electric and fuel cell vehicles that Honda says it will launch by 2030.

These electric vehicles will be built on a variety of electric vehicle architectures that Honda is building, some in collaboration with General Motors. The Honda Prologue and Acura EV will be built on GM’s Ultium platform, which also powers the Detroit-based automaker’s Hummer EV pickup truck and Cadillac Lyriq SUV.

Honda’s other electric vehicles will be built on the Honda E architecture, which the company plans to introduce in 2026. In 2027, Honda plans to release a list of “affordable” electric vehicles, including a compact SUV. Those vehicles will be based on a new EV architecture that it is co-developing with GM.

Honda has set a goal of selling 60,000 Prologue SUVs in the US in 2024, 70,000 units in 2025 and 300,000 in 2026, said Mamadou Diallo, vice president of sales for American Honda Motor. More broadly, the company says it wants 40 percent of its sales to be made up of fuel cell and battery electric vehicles by 2030, 80 percent by 2035 and 100 percent by 2040.

As seen in the teaser image, the Prologue takes some subtle design cues from the beloved Honda E city car. Honda also emphasizes the vehicle’s long wheelbase and short overhang, or vehicle length that extends beyond its distance between axis. The Prologue was designed at the Honda Design Studio in Los Angeles in collaboration with a design team in Japan.

“We wanted to make sure the Prologue represented both a true Honda EV and something that would look at home on the showroom floor alongside the rest of our SUV lineup,” said Diallo.

Honda’s current power lineup is extremely limited compared to other automakers. The company recently discontinued its Clarity EV, though it will continue to sell hydrogen and plug-in hybrid versions of the vehicle. And the Honda E is only available in Japan and Europe.

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