How to become a virtual life coach and beat imposter syndrome

  • Amy Lee launched her life coaching business, focused on healing and mental health, in 2021.
  • He has logged nearly $60,000 in lifetime income since starting his business.
  • Lee shares her experience turning a passion into a business and managing life as an entrepreneur.

Amy Lee struggled with career expectations for most of her early life.

She was setting ambitious goals for herself, but she was also feeling pressure from her parents, who had immigrated to the US. She remembered feeling shackled by the weight of it all. After college, Ella Lee realized that instead of moving up the corporate ladder, she could be more successful by pursuing her passion for connecting with people on social media.

Lee, 28, is the founder of Amy Lee Life Coaching, a multi-platform company that works with clients one-on-one, teaches group masterclasses and educates social media followers to reconnect with themselves and recover from trauma. trauma and abuse. she told Insider. She launched the company in June 2021 and has since logged nearly $60,000 in lifetime revenue, Insider-verified docs show.

Lee discovered her love for coaching after experimenting with YouTube. When she was 17 years old, she shared videos about beauty and fashion. When she turned 21, and had half a million subscribers, she began sharing her experiences of being in an abusive relationship, breaking codependency with her partner and family members, and embarking on a spiritual awakening. Six years later, she turned her own journey of health and healing into a career.

Despite the importance of life coaches to many people, the industry is unregulated, meaning there are no standard accreditations or certifications to become a life coach, as Insider previously reported. This can make it difficult to find a qualified trainer, but it also means a low barrier to entry for professionals hoping to join the industry, Lee said.

But to alleviate his “imposter syndrome,” Lee sought out certifications focused on neural energies and neural coding, a practice of connecting the nervous system with emotional states as a way to heal.

Lee shared his tips for turning a passion into a business opportunity, managing burnout, and investing in yourself.

Amy Lee (left) and her mother (right)

Amy Lee (left) and her mother (right)

P. Master


Lean on your passions to connect with followers

As Lee built her following on social media, she began sharing her personal healing journey with her followers and found that many were going through similar experiences.

His videos have gone from style guides to discussions of burnout, the importance of therapy, and anxiety management. Seven months ago, Lee posted her latest video on YouTube and has since gone on to share transformational tips on Instagram and TikTok and started spending more time in the coaching business. Lee said that most of her current clients come from her social media community.

Create a business model that doesn’t burn you out.

When launching any new company, it’s important to establish a business model that is sustainable for both the brand and you, Lee said. If you’re feeling overwhelmed, Lee suggests writing down two or three tasks related to work that you love to do. Then outsource as many of the other business responsibilities as possible, he said.

“Focus on what’s good,” Lee said, adding that he doesn’t enjoy administrative or technological tasks like systems and processing. “What enlightens me are the images, the content creation and the training.”

Lee also established his business model to be customer outcome-oriented, meaning his goals are geared toward customer breakthroughs, rather than sales or dollar amounts, he said. Setting goals that satisfy you in a deeper way will allow you to maintain your level of productivity and workload, he added.

Amy Lee, life coach and influencer

Amy Lee, life coach and influencer

P. Master


Invest in yourself and your business to grow.

When Lee first decided to pursue life coaching, she signed up for a 12-week business coaching class designed for entrepreneurs entering the mental health and wellness space. Even though it cost her $5,000, her change of mind, the confidence gained and her positive connections made it worth it, she said.

Taking risks, such as providing free services to establish yourself in the market, can yield unexpected results, Lee said.

“I started doing virtual healing circles in the pandemic just because I felt there was a huge need for community, especially over the internet,” she said. “I really thought no one would show up, so when I saw there was demand, it gave me the confidence to keep doing it.”

If you are involved in an abusive relationship, you can contact the National Domestic Violence Hotline at 800-799-SAFE (7233).

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