- Alexa Curtis is an entrepreneur and micro-influencer with 20,000 followers on Instagram.
- Presenting brands for collaboration, as well as media, is a key part of her job.
- Here are his tips on how to write successful pitches.
Alexa Curtis was only 15 years old when she first successfully performed. It was 2013, and already a young fashion blogger, she landed an appearance on Fox Connecticut as a teen fashion enthusiast.
Curtis, a micro-influencer with 20,000 followers on Instagram, has been perfecting her launch strategy ever since.
Thanks to his honed pitch, Curtis has landed appearances on multiple television shows, including “The Today Show” and “Good Morning America,” as well as multiple online media outlets.
But it’s not just good for PR. Curtis has also created a pitch for paid collaborations.
Today, she earns about $5,000 a month from her brand sponsorships on both Instagram and her blog, though now most brands approach her, not the other way around. Insider verified this information against the documentation she provided.
Most recently, he has worked with Banana Republic, international hotel chain W Hotels, and eyewear brand Zenni Optical, among other brands.
Here are his best launch tips:
Start with small marks.
When creators don’t have much experience working with brands, it’s best to avoid the Targets and Kmarts of the world, Curtis said.
Instead, try to find brands that operate on a smaller scale. He suggested looking at websites like Birchbox or Thrive Market to find these companies, since those sites prioritize local, independent brands.
Always include a media kit.
Curtis said the media kits help creators present themselves in a professional manner. He added that media kits should include any accomplishments, no matter how small, including high engagement numbers, endowed brand endorsements, and any other content creation successes.
“Do a single page, put in a great photo of yourself, a really dynamic bio, and don’t even necessarily include your social following,” Curtis said. “Make it look like a more engaging resume and really fill out that sheet.”
She recommends using email, not a contact form on a website or direct messages.
When it comes to reaching brands, emails are king, Curtis said.
Contact forms on websites often end up in inboxes that are flooded with emails, and it’s unlikely anyone will see your message, he added. The same goes for direct messaging on social media, especially with big brands.
DMs can sometimes be successful with startups or small businesses, but emails are more professional, he said.
Curtis uses plugins like Snov.io and LeadLeaper, which help find email addresses through LinkedIn profile links. He also researches press releases from brands, as they typically include a contact email.
Once a creator discovers a person’s email address at a company, they can contact other people there using the same format.
While this strategy has worked for Curtis, other creators have found success achieving brand associations through DMs. Some even have templates for direct message outreach.
Sometimes it is better to have an administrator or agent email.
An assistant or manager who emails a creator can really make a difference in getting a response because it seems more professional, Curtis said.
“Do you think Kim Kardashian would email Target on her own? No.” Curtis said.
Creators shouldn’t be afraid to follow up.
“I think a lot of people think that following through is the same as being pushy,” Curtis said. “Follow-up is being persistent, not pushy.”
There are multiple reasons someone might not be responding, he noted. They may be out of the office, for example, or an email may have ended up in spam.
“The worst thing that’s going to happen is they tell you no, and you go find someone else who says yes,” he added.