Hyundai’s inaugural move toward health care: allowing delivery of prescription drugs

Hyundai Motor Group is a world-renowned automobile company, known for pushing the boundaries of technology and innovation. The company has branched out into a variety of different service lines, including robotics, autonomous driving technology, data analytics, and manufacturing capabilities, to name a few.

In 2021 alone, Hyundai reported sales of almost 3.2 million units globally, up from 2.9 million units in 2020, indicating an increase of almost 8.1%. Much of this increase in demand and sales volumes is due to the company’s commitment to creating the next generation of advanced motor vehicles that not only boast incredible performance metrics, but also pay homage to the overall mission of the company towards sustainability, affordability and accessibility.

Now, in its latest venture, Hyundai is taking an unprecedented step for a traditional car company: going deeper into health service delivery. Its latest move is a partnership with NowRx, a California-based pharmacy/prescription delivery and healthcare services company, to enable new prescription delivery methods.

NowRx has already established a significant presence in California. The service is simple, according to the company’s site: a prescription is sent to the NowRx team; the team then confirms the delivery and collects the payment; the medicine is delivered in hours; and automatic delivery can be easily arranged for future medication needs. In fact, the service is seemingly convenient and hassle-free.

Now, in conjunction with Hyundai, the startup can expand its horizons. In a press release, Cary Breese, CEO and co-founder of NowRx comments: “Autonomous vehicles are part of our long-term strategic vision for NowRx to further reduce the cost of delivery at scale. […] We cannot imagine a better company to work for than [Hyundai]which has shown substantial leadership in the autonomous vehicle and other areas of robotics and automation.”

Consistently, Hyundai is venturing into a new, previously untapped market. Minsung Kim, Vice President of Hyundai Motor Group and Head of the Open Innovation Strategy Team explained: “The Group hopes that this collaboration with NowRx will help expand our mobility business model beyond the anticipated industry. […] We believe that a new opportunity with the technologically innovative e-pharmacy NowRx, which uniquely integrates pharmacy management and delivery service, supports our move into smart mobility solutions provider.”

However, the most obvious winners of this agreement are the communities that can benefit from this service. Why is this association and concept important? Because for millions of Americans, accessing pharmacies and getting prescription drugs on time is no easy task. Not only are there significant transportation and access issues, but for millions of geriatric patients requiring life-saving medications, lack of mobility and inability to get to a pharmacy is an unparalleled prohibitive barrier to improving health outcomes.

This is why so many companies are trying to disrupt this space. Take, for example, Amazon, which recently launched its own prescription delivery service, promising “low drug prices, free delivery, and 24/7 pharmacists.” Walgreens also offers a similar service, with same-day delivery of prescription drugs. Numerous startups are also crowding this stage, hoping to optimize this service for communities across the country.

No doubt, once this service is perfected, all parties will benefit significantly: whether by creating new business opportunities for established players, expanding partnerships for the startups involved, or providing an extremely timely and valuable service. for patients in communities across the country. , the concept will become a positive addition to the healthcare space.

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