In about a month and a half, Madonna went from initially entering the blockchain by purchasing her first NFT (non-fungible token) to becoming one herself. The singer is truly embracing the future, teaming up with famed digital artist Mike Winkelmann, aka Beeple, to create three digitally rendered videos featuring the singer, which will be auctioned off on Wednesday with all proceeds going to charity.
Beeple and Madonna have been working on the project, called Mother of Creation, for a year and now have three one-minute videos to show it off. Each work represents “a different form of birth in our contemporary world,” according to the website. There’s “Mother of Nature,” a video showing Madonna’s avatar on an operating table, her legs spread wide as a tree grows from her. As the leaves and flowers bloom, Madonna reads a new poem, written for the project. “My journey through life as a woman is like that of a tree,” she says. “Starting from a small seed, always pushing against the resistance of the earth.”
Next, there is the “Mother of Evolution”, which shows butterflies coming out of the singer, representing a “sign of hope”. This time, the avatar is placed in a post-apocalyptic scene as Madonna reads the lyrics of her song “Justify My Love” in the background. The series is rounded off with “Mother of Technology,” which illustrates centipede robots emerging from Madonna as she lies in a forest, “describing how science can also bring light to the world, but only if used with awareness.” correct. ”
“It has been an incredible journey building this together from an intellectual idea to an emotional story, giving birth to art,” Madonna said in a statement. “I wanted to investigate the concept of creation, not only the way a child enters the world through a woman’s vagina, but also the way an artist gives birth to creativity.”
The triptych will be auctioned on May 11 through the NFT SuperRare online market. All proceeds from the sale will go to three charities, the Voices of Children Foundation, which helps women and children affected by war in Ukraine; the City of Joy Foundation, which supports victims of violence in the Democratic Republic of the Congo; and Black Mama’s Bail Out, which provides bail for incarcerated caregivers. Additionally, Moonpay, a cryptocurrency platform that helped with the project, will donate $100,000 to each charity.
In March, Madonna announced her entry into the Metaverse on Twitter when she purchased her first NFT, a Bored Ape, probably the most recognizable of tokens. According to the NFT OpenSea platform, the singer bought the piece for 180 ether, about $560,000 at the time.
As for Beeple, he already knows the NFT game. The artist initially gained popularity for his project “Everydays”. For 15 years, Beeple has been creating a new image every day and sharing it online. Some of the works even appeared in pieces from Nicolas Ghesquière’s Spring/Summer 2019 ready-to-wear collection for Louis Vuitton. Then, in March 2021, a collage of the first 5,000 “Everydays” sold at Christie’s auction for $69.3 million. It was the first purely digital NFT sold by the auction house, and the sale price was the third highest achieved by a living artist, behind only Jeff Koons and David Hockney. Now, with the full involvement of Madonna and Beeple as their guide, NFT’s continued push into pop culture became even more powerful.