Musk halts Twitter buyout until platform proves less than 5% of users are spambots – TechCrunch

It is Tuesday, May 17, 2022, and we are currently in the midst of an existential crisis; Aren’t we all, when we’re very honest with ourselves, a bit of a spambot at heart?

Tomorrow, TC Sessions: Mobility begins. Last chance lounge to buy tickets for our in-person event on Wednesday and Thursday, or the virtual event on Friday! — Haje Y cristina

TechCrunch Top 3

  • Spambots block Twitter deal: Elon Musk doubled down on his previous tweets this morning, basically saying that if the CEO of Twitter Parag Agrawal cannot support claims that the amount of spam and/or fake accounts hovers around 5% the company says, Musk’s deal to acquire Twitter will not move forward. It would be a shame, really, after so much effort to follow the story, if it didn’t come out ahead.
  • The choice of Twitter is up to you: Which begs the question, “Does Elon Musk really want to buy Twitter?” Alex he dives deep into this very question, and when he resurfaces, he discovers that maybe Musk wants out of the deal for a couple of reasons, one of which is that it wasn’t the company he thought it was.
  • Where are the dollars?: Allowing other companies to offer financial products remains a hot area for venture capitalists to put their dollars. The latest is Unit, which is now a unicorn after closing a $100 million Series C round. The interesting thing about what Unit does is that anyone, even those in the freelancing or creator economy, you can too.

Startups and VCs

Icarus ignores Daedalus’ instructions not to fly too close to the sun, melting his wax wings. A similar situation is causing Bird will change course and lower vehicle sales in pursuit of profitabilitybased on your first quarter earnings call, Rebeca reports.

In a curious twist, Greenlight, which generally focuses on children’s bank accounts, just launched a new credit card aimed at helping parents save for their children’s college. The purpose of the card is reflected in the way it is marketed, but ultimately it works much like any other credit card that offers cash back to users. Anita concludes.

All startups, all the time:

  • Own a doorknob and a window: Provide regular investors the opportunity to invest in fractional home ownership, Mary Anne Reports that Arrived raised a $25 million Series A.
  • Content in, pages out: Storyblok raised $47 million for make it easy for non-technical users to use a “headless” CMS which decouples the content from the presentation layer of a site, Ingrid reports.
  • When it all comes crashing down: Buoyed by a $46 million round of fresh capital, Instabug aims to expand its reach, offering more services than just fixing bugs that plague your software, Mary Anne reports. For one thing, the company expanded its focus from bug and crash reporting to creating app performance monitoring software “to capture everything related to mobile performance.”
  • I want it all, I want it now: With the popularization of real-time database technologies, stale data could soon become a thing of the past. Investors seem to believe the sales pitch, at least Kyle reports, with It involves raising $100 million at a valuation of $1 billion+.
  • Well print me sideways: Days after MakerBot and Ultimaker announced merger plans, one of the companies’ most highly regarded competitors is making its own moves. Based in Prague Prusa Research acquires Printed Solid, Brian writes

How to Evolve Your DTC Startup’s Data Strategy and Identify Critical Metrics

Piggy bank with folding ruler and spirit level on a white background.

Image credits: deepblue4you (Opens in a new window) / fake images

Most eCommerce startups use the same major platforms and analytics tools to collect data for dashboards that measure the health of their businesses.

As a result, most direct-to-consumer companies make the same mistakes when it comes to refining raw transactional data, according to Michael Perez, chief data and growth officer at M13.

Calculation errors built into platform data can lead teams to miscalculate key metrics, “drastically overestimate customer lifetime value, and spend too much on marketing campaigns,” says Perez.

He identifies two common data mistakes: creating metrics at the wrong level of granularity, and using post-metrics that often create data silos.

“We’re usually big fans of plug-and-play business intelligence tools, but they won’t scale with your business.”

(TechCrunch+ is our membership program, helping startup founders and teams get ahead. You can sign up here.)

great tech inc

Do you want to monitor the carbon footprint of your company? Microsoft has an offer for that.. The tech giant is joining other tech giants, including Salesforce, Google (which announced some new security features) and IBM, in offering sustainability monitoring products. In Microsoft’s case, it will bring together a wealth of data that companies can use to eventually reduce that footprint and meet sustainability goals.

Robinhood has its sights set on a new target: more features. One includes allowing users to manage their own crypto wallets instead of having Robinhood do it for them. There seems to be a “private key” associated with escrow accounts, so make sure you don’t leave it anywhere.

Lots of news from Apple today. We will give you the short-short version, including new rules that will allow apps to increase subscription prices automatically (That won’t be abused, will it?). The company is also launching its Apple Music’s new concert series with a live performance by Harry Styles and supposedly testing E Ink’s outdoor screen since it designs a folding device.

Some others for your afternoon jam session:

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