Pintarnya is building a super app for Indonesian blue-collar workers – TechCrunch

Indonesia’s 60 million blue-collar workers contribute 20% of its gross domestic product, but face a lot of uncertainty. Many are forced to jump from job to job, some fall victim to fraudulent job advertisements and, without a stable work history, can’t qualify for financial services, Pintarnya’s founders say. That’s why they created the app, which includes verified job listings and financial services, like loans, for blue-collar workers. The startup announced today that it has raised $6.3 million in seed funding led by Sequoia Capital India and General Catalyst. Funding includes a $100,000 grant from Sequoia Spark, a program for female founders in which co-founder Nelly Nurmalasari participated.

Pintarnya was launched this May in major Indonesian cities by Nurmalasari, Henry Hendrawan and Ghirish Pokardas. Nurmalasari and Hendrawan were previously senior executives at super unicorn lifestyle app Traveloka, while Pokardas was a KKR executive working with portfolio companies in financial services.

In an email, the co-founders told TechCrunch that Nurmalasari also owned a hair salon, and as the owner of an SME, she experienced the pain points of trying to recruit, screen, and verify applicants for manual jobs. She also saw that they had difficulty obtaining loans from traditional financial institutions due to their lack of work history and verifiable income.

“The problem became apparent when the spillover of your employee’s struggles became yours, as these challenges affect employee performance,” they said. “This strengthened the vision of a comprehensive digital platform that can help meet this challenge, to be more employable and access financial services products.”

Pintarnya focuses on the food and beverage, hotel and retail sectors, now reopening after COVID lockdowns, and logistics. It also plans to expand into other sectors and is open to partnering with employers in other industries.

Job seekers register and create a profile, then Pintarnya uses that information to recommend job openings based on their requirements, location, skills, and other data. Key criteria include the distance between a job and home, your job profile and history, and your self-determined abilities. The team said that as they build a track record of successfully connecting and matching job seekers with employers, Pintarnya’s recommendation algorithms will improve by “understanding what other traits of job seekers have a higher propensity to convert their application.” in a successful job placement. Variables it takes into account include a job applicant’s current salary and availability, whether or not they have a photo on their CV, and how often they change jobs.

Pintarnya also works with employers to select and hire the most suitable workers for their needs, including online testing. It also verifies the authenticity of job postings to avoid scams and highlights verified job postings with green shield markers. Verification includes verifying that a job listing is from a real employer and selecting them based on new postings, jobs closest to a job seeker, jobs for people with no experience, salary information, and other factors the platform is experimenting with.

“Technology has transformed the types of jobs being created in Indonesia, but the hiring process, especially in blue-collar segments, continues to be disrupted,” Sequoia India managing director Abheek Anand said in a statement. “The founding team of Pintarnya brings years of exceptional experience building technology and financial products to solve this problem, and we are thrilled to partner with them on their journey to help millions of Indonesians realize their full economic potential.”

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