Payday developer Starbreeze has outlined its plans to develop new IP, which the company aims to release in 2025. In the Q1 2022 interim report, CEO Tobias Sjogren explained that the studio was evaluating various opportunities to increase your game portfolio. and diversify your business.
“During the quarter, we launched a project to develop a new in-house game with a view to launching in 2025,” Sjogren said in the interim report. “This game may be based on a licensed brand, but we are also working on developing new IP internally. Our strategy for new games is to use our gaming expertise as a service and our ability to build strong communities that create long-term entertainment value for our players and long-term revenue for Starbreeze.”
Starbreeze’s core objective with its development of new IPs is to create a long-term, differentiated revenue model to help strengthen the studio, Sjorgen added. Payday remains a valuable series for the studio, though its current earnings have seen a 32% year-over-year decline in net sales, according to GamesIndustry.Biz.
Payday 2 is leading the business as it accounted for almost all of the revenue earned during the first quarter, but PC sales for the quarter fell from $2.26 million last year to $2 million this year due to a variety of factors that Sjogren added.
As for Payday 3, the game is still expected to release in 2023 and will feature a dynamic version of New York City to explore and rob blindly. An interesting twist to the game’s reactive sandbox will be the in-universe media covering the exploits of the Dallas Payday heist team, Hoxton, Chains, and Wolf, which could lead to some surprises.
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