The Rugby World Cup will be played in the United States for the first time

Rugby’s biggest tournament is finally headed to the United States.

Now comes the hard part for the sport’s leadership: generating enough interest and sustainability to secure rugby’s place in a saturated US market.

The Rugby World Cup will be held in the US for the first time after it was voted on Thursday to host the men’s event in 2031 and the women’s tournament two years later.

It marks rugby’s first attempt to break into the broader American sporting consciousness and unlock what World Rugby, the world governing body, sees as an area of ​​untapped potential, both in a commercial and sporting sense.

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