Twitter is shaking its top leadership. The first move came as a leader in consumer products. Kayvon Beykpour announced on Twitter that current CEO Parag Agrawal “asked me to leave after letting me know he wants to take the team in a different direction.”
Bruce Falck, General Manager of Revenue and Product Manager for your business area, confirmed in a tweet (now deleted) who was also fired by Agrawal.
You have had such an impact. I have a lot of respect and admiration for what you have accomplished and I am so glad I have been able to work closely with you all these years.
— Parag Agrawal (@paraga) May 12, 2022
Thank you for everything you’ve done for Twitter – many people will feel your impact for a long time to come. On a personal note, it has been great to see how you have always led from the heart, with tireless focus and deep care for our teams.
— Parag Agrawal (@paraga) May 13, 2022
Now Jay Sullivan, who we spoke to in March about Twitter’s plans to add 100 million daily users, will take over as chief product officer and interim chief revenue officer. These moves are happening at the same time that Elon Musk is moving forward with his $44 billion purchase of Twitter, though he has yet to take ownership of the company.
In a memo to employees obtained by the edgeAgrawal wrote: “At the start of the pandemic in 2020, the decision was made to invest aggressively to generate huge growth in viewership and revenue, and as a company we did not reach intermediate milestones that would allow confidence in these goals.”
Twitter spokesman Adrián Zamora confirmed the changes, saying in a statement to the edge, “We can confirm that Kayvon Beykpour and Bruce Falck are leaving Twitter. Jay Sullivan is the new General Manager of Bluebird and Interim General Manager of Goldbird. Starting this week, we will pause most hiring and replenishments, with the exception of business-critical roles. We are reducing non-labor costs to ensure we are responsible and efficient.”
As a product leader and, more recently, consumer GM, Beykpour has led the development of many of its most important features and design changes in recent years. It’s a surprising change: Agrawal just reshuffled his executive team a few months ago with the departure of Twitter’s design and engineering leaders, leaving Beykpour at the top of consumer products.
The truth is that this was not how or when I imagined leaving Twitter, and it was not my decision. Parag asked me to leave after telling me that he wants to take the team in a different direction.
— Kayvon Beykpour (@kayvz) May 12, 2022
Beykpour has been on Twitter since 2015 after he acquired Periscope, the live streaming company he co-founded. When Twitter brought Periscope’s live streaming features into its main app, Beykpour grew into a larger company, becoming its head of consumer products in 2018 and overseeing an unusually productive period of feature releases in the years that followed. Periscope finally closed last year.
I dedicate this Tweet to those engineers and thank you ALL for the opportunity to serve alongside you. It has been amazing. There’s so much more to do so get back to work, I can’t wait to see what you build. #TIF
— bruce.falck() (@boo) May 12, 2022
In own threadBruce Falck thanked the engineers he had worked with, saying, “When all is said and done, it’s work that counts: We substantially improved our ad serving, prediction, analytics, attribution, billing, API and many more systems.” “. improving our reliability and scalability.”
While Falck’s work is less visible to users than Beykpour’s, he was in the news about Twitter’s changes to the way it serves ads, reporting that it would analyze signups to reduce its reliance on ad revenue. It’s also worth mentioning that Casey Newton reported that Falck’s backyard hosted an informal meeting between Beykpour and Instagram head Adam Mosseri, which was part of the process where Instagram finally allowed image previews for their links on Twitter. .
Update May 12, 1:55 pm ET: Added details of the note obtained by the edge and Twitter PR statements.
Update May 12, 8:37 pm ET: Added tweets from Parag Agrawal.